|First rule of marketing: know your audience.|
The Winnipeg Free Press recently ran a fluff piece about a man who is using dowsing rods to find dead bodies. In graveyards. As far as respectful criticism of the journalistic integrity of the Winnipeg Free Press goes, I think this about covers it:
If you're looking for less snark and more actual analysis of the article, Flora has a good post on the subject over at Subspecies. Check it out!